A Publicist for Psychiatric Mental Health Clinics
Position your clinicians as trusted experts in the media.
Overview
Be the clinic journalists call
A publicist for a psychiatric clinic positions your clinicians as trusted experts in the media, so patients, referral partners and the community find credible information about you.
Nexus Diaries works with psychiatric and nurse practitioner-led mental health practices virtually, across the United States. Patients choose a psychiatric provider carefully and often after a long search. Independent coverage (a quote in a news story, a podcast interview, a feature) shows that journalists consider your clinician a credible source.
What you get
What the work covers
Reactive pitching
Journalist requests are matched to your clinicians' expertise, and answers are reviewed before anything is sent.
Proactive pitching
Story angles on trends, access to care and clinical insights pitched to reporters and podcast hosts.
Press releases
Announcements such as new services, new locations or clinician additions.
Media one-pagers
An organization one-pager and an expert one-pager, so journalists know who to quote and how.
Typical topics for journalist requests:
Clinical accuracy
How accuracy is handled
Nothing goes to a journalist without your approval. Answers to reporter questions are reviewed with you first, and pitches avoid patient details and treatment promises.
Honest expectations
What we promise, and what we don’t
We promise
- Consistent work
- Honest and transparent reporting, through your client portal
- Your story pitched to the right media
We don’t promise
- Specific placements
- Sales
- New clients
- A set number of requests (demand varies)
Editors decide what runs, and your audience decides what to do next.
How we work
The process
Month one
I learn your business, build your media kit, and onboard you to your client portal.
Strategy and vision
What you stand for and how you want the world to see you.
Launch
First release, pitches and journalist opportunities.
Rhythm
Regular check-in calls, with requests, deadlines and approvals in your portal.
Review
What landed, what’s next, renew or part ways.
How we work
PR is a relationship, not a vending machine
PR works when we do it together.
We talk strategy, vision, and how you want the world to see you.
Journalists move fast. Your stories, answers and approvals are what I have to work with.
It takes real time and attention from you. It’s worth it, because coverage built on your actual voice holds up.
If engagement stops, my attempts to get you into the news stop too. Coverage halts and opportunities get missed.
Our working agreement
- You show up to our check-in calls.
- You answer journalist requests by the deadline, or tell us you can’t.
- You reply to approvals within 2 business days.
- You tell us your news and answer the weekly question.
- Nothing goes to a journalist without your approval, and every journalist gets their own customized email, never a mass BCC.
I bring the strategy, the relationships and the follow-through. You bring your voice and your time.
Questions
Frequently asked questions
Can a psychiatric clinic be quoted in the media?
Yes. Journalists often look for clinicians to comment on mental health topics. A publicist finds the requests that match your expertise and helps you respond.
Do you work with practices outside Pennsylvania?
Yes. The work is virtual.
Will a publicist make treatment claims for us?
No. Pitches stay within what your clinicians can say, and you approve everything first.
How long does it take to see coverage?
It varies, and editors decide what runs. Nexus Diaries commits to consistent pitching and honest reporting, not to timelines for placements.
Ready to talk?
To get started, email hello@nexusdiaries.com or visit the Contact Us page.
Contact Ushello@nexusdiaries.com