A Publicist for Mental Health Nonprofits
Earn media coverage for your mission, your programs and your impact.
Overview
Get your mission heard
A publicist for a mental health nonprofit earns media coverage for the mission, so more people hear about your programs, your funders see your impact, and the people you serve find you.
Nexus Diaries works with nonprofits virtually, anywhere in the United States.
Why it matters
What coverage can do for a nonprofit
Reach the people you serve
Through local news, podcasts and publications.
Show funders and partners
Independent proof of your work.
Announce news
Grants, events, new programs and milestones.
Position your leaders
As experts journalists can call.
Proof
Example of the work
Example of the work
A Child's Light
Nexus Diaries has earned coverage for A Child's Light, a youth mental health nonprofit, including local pickup in MyChesco and the Chester County Press about a grant to shorten youth therapy wait times, and a feature of its Executive Director in Authority Magazine.
See the coverageHonest expectations
What we promise, and what we don’t
We promise
- Consistent work
- Honest and transparent reporting, through your client portal
- Your story pitched to the right media
We don’t promise
- Specific placements
- Sales
- New clients
- A set number of requests (demand varies)
Editors decide what runs, and your audience decides what to do next.
How we work
The process
Month one
I learn your business, build your media kit, and onboard you to your client portal.
Strategy and vision
What you stand for and how you want the world to see you.
Launch
First release, pitches and journalist opportunities.
Rhythm
Regular check-in calls, with requests, deadlines and approvals in your portal.
Review
What landed, what’s next, renew or part ways.
How we work
PR is a relationship, not a vending machine
PR works when we do it together.
We talk strategy, vision, and how you want the world to see you.
Journalists move fast. Your stories, answers and approvals are what I have to work with.
It takes real time and attention from you. It’s worth it, because coverage built on your actual voice holds up.
If engagement stops, my attempts to get you into the news stop too. Coverage halts and opportunities get missed.
Our working agreement
- You show up to our check-in calls.
- You answer journalist requests by the deadline, or tell us you can’t.
- You reply to approvals within 2 business days.
- You tell us your news and answer the weekly question.
- Nothing goes to a journalist without your approval, and every journalist gets their own customized email, never a mass BCC.
I bring the strategy, the relationships and the follow-through. You bring your voice and your time.
Questions
Frequently asked questions
Can press releases announce a grant or event?
Yes. Releases are written with you, fact-checked, then distributed through wire services and directly to reporters. Nexus Diaries does not plan or run events, but it can announce them and invite journalists with a media advisory.
What is the difference between a press release and a media advisory?
A release announces news. A media advisory invites journalists to attend an event.
Do you only serve Pennsylvania nonprofits?
No. The work is virtual, and nonprofits can be anywhere in the United States.
Ready to talk?
To get started, email hello@nexusdiaries.com or visit the Contact Us page.
Contact Ushello@nexusdiaries.com