How We Work
PR is a relationship, not a vending machine. Here is what working together looks like, and where you can see every step.
The approach
PR works when we do it together
We talk strategy, vision, and how you want the world to see you.
Journalists move fast. Your stories, answers and approvals are what I have to work with.
It takes real time and attention from you. It’s worth it, because coverage built on your actual voice holds up.
If engagement stops, my attempts to get you into the news stop too. Coverage halts and opportunities get missed.
The process
From first month to renewal
Month one
I learn your business, build your media kit, and onboard you to your client portal.
Strategy and vision
What you stand for and how you want the world to see you.
Launch
First release, pitches and journalist opportunities.
Rhythm
Regular check-in calls, with requests, deadlines and approvals in your portal.
Review
What landed, what’s next, renew or part ways.
Your client portal
Everything we do, where you can see it
No work gets lost in email threads.
Every request, answer, approval, deadline and result lives in your client portal.
Your backlog shows what’s open, what’s due soon, what’s answered, and what was passed or missed. Nothing is hidden.
Your answer rate and on-time rate are visible, so we both see how it’s going.
Sign in with your email and a 6-digit code. No passwords.
Every item shows where it stands
Reactive pitching
How a journalist request works
Scouting
Every week I scout for journalist requests that match your niche, so you never spend time searching.
In your portal
The request lands in your portal with the deadline and what to include. Daily reminders count down the time.
Your answer
You or your expert write the answer, attach files, or say “can’t answer this one.”
PR review
I review it with a PR eye and ask clarifying questions before anything is pitched. Then I send it to the journalist.
Follow it through
You follow it all the way: waiting on you, with Nexus Diaries, with the journalist, then a PR win or no response, shown openly.
Proactive pitching
The weekly question and your news
The weekly question
Each week, a question to help you think deeply about your business. Share a lesson you learned or something interesting from your week. I use your answers as raw material to build stories.
Share your news
Events, launches, awards, hires, milestones: tell us in a few lines. You see what became of each item: a release, a media advisory, a pitch, or why we held it. On a press release plan, your news becomes a release.
Honest reporting
See what’s happening, honestly
Earned media wins with proof of coverage, wins on the way with dated notes, pitches sent and media kit pieces.
A timeline of your PR journey from day one.
A PDF report you can forward to your board or team.
“What AI says about you”: ready-made questions to ask AI tools, plus a place to log what each says.
A win on the way never counts until it’s published, and wire releases never count as earned media.
Working agreement
What we each bring
- You show up to our check-in calls.
- You answer journalist requests by the deadline, or tell us you can’t.
- You reply to approvals within 2 business days.
- You tell us your news and answer the weekly question.
- Nothing goes to a journalist without your approval, and every journalist gets their own customized email, never a mass BCC.
I bring the strategy, the relationships and the follow-through. You bring your voice and your time.
Social media posts are out of scope.
Ready to talk?
To get started, email hello@nexusdiaries.com or visit the Contact Us page.
Contact Ushello@nexusdiaries.com