A Publicist for Therapists, Coaches and Mental Health Practices
Pitching you to journalists, podcast hosts and publications as a trusted expert, virtually, anywhere in the United States.
Overview
Be known for your expertise
A publicist for therapists and coaches pitches you to journalists, podcast hosts and publications as a trusted expert, so people find you through independent coverage and not only through your own marketing.
People look you up before they contact you. What they find outside your own website (a quote, an interview, a feature) carries more weight than what you say about yourself.
Who this is for:
What you get
What a publicist does for a mental health practice
Reactive pitching
Each week, journalist requests that match your specialty are sent to you, and your answers are reviewed with a PR eye before anything is pitched.
Proactive pitching
Your angle, story or news is pitched to reporters, podcast hosts and publications.
Press releases
Announcements such as a new service, a practice milestone or an event, written with you and distributed.
Media kit
A one-page expert profile journalists can use to quote you accurately.
Honest expectations
What we promise, and what we don’t
We promise
- Consistent work
- Honest and transparent reporting, through your client portal
- Your story pitched to the right media
We don’t promise
- Specific placements
- Sales
- New clients
- A set number of requests (demand varies)
Editors decide what runs, and your audience decides what to do next.
Pitches follow the ethics of your license: no client details, and no claims about treatment outcomes. Coaching is described as coaching, never as clinical treatment.
How we work
The process
Month one
I learn your business, build your media kit, and onboard you to your client portal.
Strategy and vision
What you stand for and how you want the world to see you.
Launch
First release, pitches and journalist opportunities.
Rhythm
Regular check-in calls, with requests, deadlines and approvals in your portal.
Review
What landed, what’s next, renew or part ways.
How we work
PR is a relationship, not a vending machine
PR works when we do it together.
We talk strategy, vision, and how you want the world to see you.
Journalists move fast. Your stories, answers and approvals are what I have to work with.
It takes real time and attention from you. It’s worth it, because coverage built on your actual voice holds up.
If engagement stops, my attempts to get you into the news stop too. Coverage halts and opportunities get missed.
Our working agreement
- You show up to our check-in calls.
- You answer journalist requests by the deadline, or tell us you can’t.
- You reply to approvals within 2 business days.
- You tell us your news and answer the weekly question.
- Nothing goes to a journalist without your approval, and every journalist gets their own customized email, never a mass BCC.
I bring the strategy, the relationships and the follow-through. You bring your voice and your time.
Questions
Frequently asked questions
What does a publicist do for a therapist?
They find media opportunities that match your expertise, pitch you as a source, and write announcements, with the goal of credibility instead of advertising.
Can you work with me if I am not in Pennsylvania?
Yes. The work is virtual.
Do you handle crisis communications or plan events?
No. Nexus Diaries focuses on earned media: pitching, press releases and expert commentary.
How do we start?
Email hello@nexusdiaries.com or use the Contact Us page. A conversation and a proposal follow.
Ready to talk?
To get started, email hello@nexusdiaries.com or visit the Contact Us page.
Contact Ushello@nexusdiaries.com