A Publicist for Mind-Centered Founders and Startups

Build credibility for the person behind the product.

Overview

Your story is part of the product

A publicist for founders and startups builds credibility for the person behind the product, so journalists, investors, partners and customers hear about your work from independent sources and not only from your own marketing.

Nexus Diaries does this virtually for founders across the United States who are building products and services in the mind-centered space: mental health, neurodiversity, cognitive health, and mind-body wellness.

Who this is for:

Digital toolsPlatformsTraining programsWellness brandsEarly teams

What you get

What a publicist does for a founder

Founder story

Your journey and your reason for building are turned into angles journalists and podcast hosts want to cover.

Reactive pitching

Journalist requests that match your expertise are sent to you, and your answers are reviewed with a PR eye before anything is pitched.

Proactive pitching

Launches, partnerships, research and milestones are pitched to reporters, podcast hosts and publications.

Press releases

Announcements written with you, fact-checked, and distributed over the wire and directly to reporters.

Media kit

A one-page profile of you and your company so journalists know who you are and how to quote you.

Proof

Example of the work

Q Studio

Nexus Diaries has earned coverage for Q Studio, including an Authority Magazine profile of its founder, and announced Q Studio's mind skills training program with George Washington University through a wire-distributed press release.

See the coverage

Honest expectations

What we promise, and what we don’t

We promise

Consistent work
Honest and transparent reporting, through your client portal
Your story pitched to the right media

We don’t promise

Specific placements
Sales
New clients
A set number of requests (demand varies)

Editors decide what runs, and your audience decides what to do next.

Health-related claims stay careful: nothing goes to a journalist without your approval, and no treatment outcomes are promised.

How we work

The process

1

Month one

I learn your business, build your media kit, and onboard you to your client portal.

2

Strategy and vision

What you stand for and how you want the world to see you.

3

Launch

First release, pitches and journalist opportunities.

4

Rhythm

Regular check-in calls, with requests, deadlines and approvals in your portal.

5

Review

What landed, what’s next, renew or part ways.

How we work

PR is a relationship, not a vending machine

PR works when we do it together.

We talk strategy, vision, and how you want the world to see you.

Journalists move fast. Your stories, answers and approvals are what I have to work with.

It takes real time and attention from you. It’s worth it, because coverage built on your actual voice holds up.

If engagement stops, my attempts to get you into the news stop too. Coverage halts and opportunities get missed.

Our working agreement

You show up to our check-in calls.
You answer journalist requests by the deadline, or tell us you can’t.
You reply to approvals within 2 business days.
You tell us your news and answer the weekly question.
Nothing goes to a journalist without your approval, and every journalist gets their own customized email, never a mass BCC.

I bring the strategy, the relationships and the follow-through. You bring your voice and your time.

Questions

Frequently asked questions

What kinds of founders do you work with?

Founders and startups building products or services in the mind-centered space, including mental health, neurodiversity, cognitive health and wellness.

Can you write a press release for a product launch?

Yes. Releases are written with you, fact-checked, approved by you, then distributed. A wire release is distributed news, not earned media, and a journalist writing their own story is a separate outcome that no one can promise.

Do you handle crisis communications or plan events?

No. Nexus Diaries focuses on earned media: pitching, press releases and expert commentary.

Can you work with me if I am outside Pennsylvania?

Yes. The work is virtual, and founders can be anywhere in the United States.

Ready to talk?

To get started, email hello@nexusdiaries.com or visit the Contact Us page.

Contact Us hello@nexusdiaries.com